What it means
In affiliate marketing, utm parameters tags added to URLs (utm_source, utm_medium, utm_campaign, utm_term, utm_content) to track traffic sources in analytics tools. Often used alongside affiliate tracking.
Why it matters
Whether you're launching a new affiliate program or scaling an existing one, understanding utm parameters helps you make better decisions about commission structures, partner recruitment, and growth tactics. Most SaaS founders run into this concept early and benefit from a clear mental model before they start building.
How Refgrow handles it
Refgrow has built-in support for the patterns described above. Build UTM links to see it in context.
See also
Related terms in the affiliate marketing glossary that connect to utm parameters:
- Webhook -- An HTTP callback that sends real-time data from one system to another when an event occurs. Used in affiliate platfor...
- White-Label -- A product or service that can be rebranded and resold under another company's name. White-label affiliate platforms l...
- Affiliate -- A partner who promotes a product or service in exchange for a commission on resulting sales or leads. Affiliates use ...