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Affiliate

A partner who promotes a product or service in exchange for a commission on resulting sales or leads. Affiliates use unique tracking links to earn credit for conversions they drive.

What it means

In affiliate marketing, affiliate a partner who promotes a product or service in exchange for a commission on resulting sales or leads. Affiliates use unique tracking links to earn credit for conversions they drive.

Why it matters

Whether you're launching a new affiliate program or scaling an existing one, understanding affiliate helps you make better decisions about commission structures, partner recruitment, and growth tactics. Most SaaS founders run into this concept early and benefit from a clear mental model before they start building.

How Refgrow handles it

Refgrow has built-in support for the patterns described above. Launch an affiliate program to see it in context.

See also

Related terms in the affiliate marketing glossary that connect to affiliate:

  • Affiliate Agreement -- A legal contract between a company and its affiliates that outlines commission rates, payment terms, acceptable promo...
  • Affiliate Dashboard -- A portal where affiliates can view their performance metrics, track clicks and conversions, access promotional materi...
  • Affiliate Link -- A unique URL assigned to an affiliate that contains a tracking identifier. When a visitor clicks the link and makes a...
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Affiliate -- Affiliate Marketing Glossary | Refgrow