LTV Calculation Method

$ /mo
months
%
$
LTV/CAC Analysis
LTV/CAC Ratio
8.0
Lifetime Value to CAC
Excellent
Customer LTV
$1,200
Lifetime value
Gross Profit LTV
$960
After margin
3.0
CAC Payback (months)
$810
Net Profit per Customer
8.0x
LTV Multiple
$150
Customer Acquisition Cost

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LTV/CAC Ratio

Calculate the critical ratio between customer lifetime value and acquisition cost. A ratio of 3:1 or higher is considered healthy for SaaS businesses.

CAC Payback Period

See how long it takes to recover customer acquisition costs. Shorter payback periods indicate better unit economics and faster growth potential.

Profit Analysis

Calculate gross profit LTV and net profit per customer to understand the true profitability of your customer acquisition strategy.

Flexible Calculations

Choose between simple LTV calculation or churn-based method. Both approaches help you understand customer value and optimize acquisition spend.

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