Calculation Method

$ /mo
months
%
$
Lifetime Value Analysis
Customer LTV
$1,176
Lifetime Value
Gross Profit LTV
$941
After gross margin
LTV/CAC Ratio
7.8x
Health indicator
24
Avg Lifetime (months)
$588
Annual LTV
$3.1
CAC Payback (months)
$791
Net Profit per Customer

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Accurate LTV Calculation

Calculate Customer Lifetime Value using simple ARPU × Lifetime formula or advanced churn-based calculation for more precision.

Churn-Based Calculation

Use monthly churn rate to calculate more accurate LTV that accounts for customer retention patterns.

Gross Margin Impact

See how gross margin affects your actual profit per customer and understand true customer value.

LTV/CAC Ratio

Calculate the critical LTV/CAC ratio to ensure your customer acquisition is profitable and sustainable.

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