Refgrow
5 Business Types

Referral Program Templates

Ready-to-use referral program templates for every business type. Each template includes commission structures, email copy, landing page suggestions, and widget configuration tips.

Template 1 of 5

SaaS Referral Program

Ideal for subscription-based software products with monthly or annual billing. Recurring commissions align affiliate incentives with customer retention.

Recommended Commission Structure

Model

Recurring (lifetime)

Rate

20-30% of MRR

Cookie Window

90 days

Hold Period

30 days

Email Templates

Invitation Email

Subject: Earn recurring income by sharing {{product_name}}

Hi {{name}},

We just launched our affiliate program and thought you'd be a great fit. You'll earn {{commission_rate}} recurring commission on every customer you refer — for as long as they stay subscribed.

Your unique referral link: {{referral_link}}

Join us and start earning passive income today.

Best,
The {{product_name}} Team
Welcome Email

Subject: Welcome to the {{product_name}} Affiliate Program!

Hi {{name}},

You're in! Here's everything you need to get started:

- Your referral link: {{referral_link}}
- Your coupon code: {{coupon_code}}
- Commission rate: {{commission_rate}} recurring
- Cookie duration: 90 days

Share your link with your audience and earn every month. Need banners or copy? Check your affiliate dashboard.

Let's grow together!

The {{product_name}} Team
Payout Email

Subject: Your commission payout of {{amount}} is on its way!

Hi {{name}},

Great news — we've just processed your payout of {{amount}}.

Payout method: {{payout_method}}
Period: {{period}}
Referrals this period: {{referral_count}}

Keep up the amazing work! Check your dashboard for detailed stats.

Best,
The {{product_name}} Team

Replace {{placeholders}} with your actual values. Refgrow handles these automatically when sending emails.

Landing Page Copy

Earn Recurring Commissions with {{product_name}}

Join our affiliate program and earn {{commission_rate}} on every customer you refer — every month, for life.

  • {{commission_rate}} recurring commission on all payments
  • 90-day cookie duration — plenty of time for your referrals to convert
  • Real-time dashboard to track clicks, signups, and earnings
  • Monthly payouts via PayPal or bank transfer
  • Dedicated affiliate support and promotional materials

Widget Configuration Tips

1

Enable the embedded widget so affiliates can access their dashboard directly inside your app

2

Show MRR-based commission breakdowns to highlight the recurring nature of earnings

3

Include a coupon code block so affiliates can share discount codes alongside their links

4

Enable the leaderboard to encourage healthy competition among your top affiliates

Template 2 of 5

Ecommerce Referral Program

Designed for online stores selling physical or digital products. One-time commissions with potential bonuses for high-volume affiliates.

Recommended Commission Structure

Model

One-time per sale

Rate

10-20% of order value

Cookie Window

30 days

Hold Period

14 days (past return window)

Email Templates

Invitation Email

Subject: Love {{product_name}}? Earn money by sharing it

Hi {{name}},

Thanks for being a loyal customer! We'd love to have you in our affiliate program.

Share your unique link with friends and earn {{commission_rate}} on every order they place. Plus, they get {{discount}} off their first purchase.

Your referral link: {{referral_link}}

Start sharing and earning today!

{{product_name}} Team
Welcome Email

Subject: You're in! Start earning with {{product_name}}

Hi {{name}},

Welcome aboard! Here's your affiliate toolkit:

- Referral link: {{referral_link}}
- Discount code for your audience: {{coupon_code}} ({{discount}} off)
- Commission: {{commission_rate}} per sale

Tip: Share your link on social media, in product reviews, or via email to maximize your earnings.

Happy selling!

{{product_name}} Team
Payout Email

Subject: Cha-ching! {{amount}} payout processed

Hi {{name}},

Your payout of {{amount}} has been sent!

Orders referred: {{referral_count}}
Total sales generated: {{total_sales}}
Your commission: {{amount}}

Keep sharing — your next payout is building up. Check your dashboard for live stats.

Thanks for being an awesome affiliate!

{{product_name}} Team

Replace {{placeholders}} with your actual values. Refgrow handles these automatically when sending emails.

Landing Page Copy

Share {{product_name}} & Earn Cash

Join our affiliate program and earn {{commission_rate}} on every sale you drive. Your audience gets an exclusive discount too.

  • {{commission_rate}} commission on every sale
  • Exclusive {{discount}} discount code for your audience
  • 30-day cookie window to capture conversions
  • Biweekly payouts with no minimum threshold
  • Access to product images, banners, and social media templates

Widget Configuration Tips

1

Prominently display the coupon code block so affiliates can share discounts

2

Enable product-specific commission rates if margins vary across your catalog

3

Use the assets block to provide high-quality product images and banners

4

Set up a simple 30-day cookie to match the typical ecommerce purchase cycle

Template 3 of 5

Marketplace Referral Program

For two-sided marketplaces. Reward affiliates for bringing both buyers and sellers to grow both sides of the platform.

Recommended Commission Structure

Model

Hybrid (per-seller signup + % of GMV)

Rate

$25 per seller + 5% of first-year GMV

Cookie Window

60 days

Hold Period

45 days

Email Templates

Invitation Email

Subject: Help grow {{product_name}} and earn dual rewards

Hi {{name}},

We're growing fast and need your help! Our marketplace affiliate program rewards you for bringing both sellers and buyers to {{product_name}}.

Earn {{seller_bounty}} for each new seller who lists a product, plus {{gmv_rate}} of the gross merchandise value from buyers you refer in their first year.

Your referral link: {{referral_link}}

Help us build the marketplace and earn along the way.

{{product_name}} Team
Welcome Email

Subject: Your {{product_name}} affiliate account is live!

Hi {{name}},

Welcome to the {{product_name}} affiliate program! Here's what you need:

- Referral link: {{referral_link}}
- Seller bounty: {{seller_bounty}} per activated seller
- Buyer commission: {{gmv_rate}} of first-year GMV
- Cookie: 60 days

You can refer both sellers and buyers. Track everything in your affiliate dashboard.

Let's grow this marketplace together!

{{product_name}} Team
Payout Email

Subject: Payout processed: {{amount}} earned from {{product_name}}

Hi {{name}},

We've sent your {{amount}} payout!

Breakdown:
- Seller bounties: {{seller_earnings}}
- GMV commissions: {{gmv_earnings}}
- Total: {{amount}}

You've helped bring {{seller_count}} sellers and {{buyer_count}} buyers to the platform. Thank you!

{{product_name}} Team

Replace {{placeholders}} with your actual values. Refgrow handles these automatically when sending emails.

Landing Page Copy

Grow {{product_name}} and Earn Dual Rewards

Earn a bounty for each seller you bring to the marketplace, plus a percentage of every sale from buyers you refer.

  • {{seller_bounty}} cash bounty for each new seller signup
  • {{gmv_rate}} of GMV from referred buyers in their first year
  • 60-day cookie duration across both buyer and seller funnels
  • Separate tracking for seller and buyer referrals
  • Monthly payouts via PayPal, Wise, or bank transfer

Widget Configuration Tips

1

Create separate referral links for seller and buyer landing pages using deep links

2

Use product-specific commissions to set different rates for seller bounties vs. buyer GMV

3

Enable the referral breakdown view so affiliates can see seller vs. buyer performance

4

Consider a longer cookie window (60+ days) since marketplace signup cycles are longer

Template 4 of 5

Course Creator Referral Program

Designed for online course platforms and digital education businesses. High one-time commissions reflect the premium pricing of courses.

Recommended Commission Structure

Model

One-time per enrollment

Rate

30-50% of course price

Cookie Window

60 days

Hold Period

30 days (past refund window)

Email Templates

Invitation Email

Subject: Earn up to 50% promoting {{product_name}} courses

Hi {{name}},

If you create content about {{niche}}, we'd love to partner with you. Recommend {{product_name}} courses to your audience and earn {{commission_rate}} on every enrollment.

Our courses sell for {{price_range}}, so commissions can be significant.

Your referral link: {{referral_link}}

Join hundreds of creators earning with us.

{{product_name}} Team
Welcome Email

Subject: Your affiliate links are ready — start earning!

Hi {{name}},

You're officially an affiliate! Here's your setup:

- Referral link: {{referral_link}}
- Discount code: {{coupon_code}} ({{discount}} off for students)
- Commission: {{commission_rate}} per enrollment

Tip: Our best affiliates write honest reviews or create tutorial content. We've included swipe copy and banners in your dashboard.

Welcome aboard!

{{product_name}} Team
Payout Email

Subject: {{amount}} commission earned — payout sent!

Hi {{name}},

{{amount}} is headed your way!

Enrollments referred: {{referral_count}}
Top-performing course: {{top_course}}

Your content is helping students learn and grow. Thank you for being part of our mission.

{{product_name}} Team

Replace {{placeholders}} with your actual values. Refgrow handles these automatically when sending emails.

Landing Page Copy

Recommend Great Courses, Earn Great Commissions

Join the {{product_name}} affiliate program and earn {{commission_rate}} for every student you refer.

  • {{commission_rate}} commission on all course enrollments
  • Exclusive {{discount}} discount code for your audience
  • 60-day cookie window to capture decision-making time
  • Promote individual courses or bundles with deep links
  • Free access to courses so you can create authentic reviews

Widget Configuration Tips

1

Set up product-specific commissions if you have courses at different price points

2

Provide affiliates with free course access so they can give honest, detailed reviews

3

Use a longer cookie window (60+ days) since course purchases are considered decisions

4

Enable the assets block and upload course thumbnails and promotional graphics

Template 5 of 5

Agency Referral Program

For marketing agencies, consultancies, and service providers. Recurring commissions on high-value retainer clients with longer decision cycles.

Recommended Commission Structure

Model

Recurring (12 months)

Rate

10-15% of monthly retainer

Cookie Window

120 days

Hold Period

60 days

Email Templates

Invitation Email

Subject: Partner with {{product_name}} — earn on every referral

Hi {{name}},

We're building a network of trusted partners who refer clients to {{product_name}}. As a referral partner, you'll earn {{commission_rate}} of the monthly retainer for every client you send our way — for a full 12 months.

With average retainers of {{avg_retainer}}/month, that adds up quickly.

Your referral link: {{referral_link}}

Interested? Let's set up a quick call to discuss the partnership.

{{product_name}} Team
Welcome Email

Subject: Partnership confirmed — here's your referral setup

Hi {{name}},

Welcome to the {{product_name}} referral partner program! Here's everything you need:

- Partner link: {{referral_link}}
- Commission: {{commission_rate}} monthly for 12 months
- Cookie: 120 days
- Your dedicated partner manager: {{manager_name}}

We recommend warm introductions over cold links — they convert 5x better for agency referrals.

Looking forward to a great partnership!

{{product_name}} Team
Payout Email

Subject: Partner payout: {{amount}} processed

Hi {{name}},

Your monthly partner payout of {{amount}} has been processed.

Active referred clients: {{active_clients}}
Total earned to date: {{total_earned}}

Thank you for the continued referrals. Your clients are in great hands.

Best,
{{product_name}} Team

Replace {{placeholders}} with your actual values. Refgrow handles these automatically when sending emails.

Landing Page Copy

Refer Clients to {{product_name}} and Earn Monthly

Our partner program rewards you with {{commission_rate}} recurring commission for every client you refer — paid monthly for 12 months.

  • {{commission_rate}} recurring commission for 12 months per client
  • 120-day cookie window for long B2B sales cycles
  • Dedicated partner manager for co-selling support
  • Co-branded landing pages and case studies available
  • Monthly payouts via wire transfer or PayPal

Widget Configuration Tips

1

Use a 120-day cookie window to account for long enterprise/agency sales cycles

2

Enable commission overrides to reward top-performing partners with higher rates

3

Provide co-branded assets and case studies in the assets block

4

Set a 60-day hold period to protect against contract cancellations

How to Choose the Right Referral Program Template

The best referral program template depends on your business model, average deal size, and customer lifecycle. Here are some guidelines to help you choose:

  • Subscription businesses (SaaS) benefit most from recurring commissions because they align affiliate incentives with customer retention. Affiliates are motivated to refer high-quality customers who stick around.
  • Ecommerce and product businesses typically use one-time commissions with shorter cookie windows. The key is setting a commission rate that is attractive to affiliates while maintaining healthy margins.
  • Marketplaces need a dual-sided approach — reward affiliates for bringing both supply (sellers) and demand (buyers). Hybrid models with bounties and percentage-based commissions work well.
  • Course creators can afford higher commission rates because digital products have near-zero marginal cost. This makes courses one of the most affiliate-friendly business models.
  • Agencies have longer sales cycles, so extended cookie windows and recurring commissions on retainers are essential. Personal introductions convert far better than link clicks.

Customizing These Templates

Each template is a starting point — customize the commission rates, email copy, and landing page messaging to match your brand and business economics. Key areas to personalize:

  • Adjust commission rates based on your margins and customer lifetime value
  • Rewrite email templates in your brand voice and add specific product details
  • Add real numbers (average commission earned, top affiliate earnings) to build credibility
  • Include testimonials from existing affiliates once your program is established

With Refgrow, all of these elements are built in — commission structures, automated emails, embedded affiliate dashboards, and more. Set up your referral program in minutes, not weeks.

Launch your referral program today

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