What it means
In affiliate marketing, webhook an HTTP callback that sends real-time data from one system to another when an event occurs. Used in affiliate platforms to receive payment events from Stripe, Paddle, etc.
Why it matters
Whether you're launching a new affiliate program or scaling an existing one, understanding webhook helps you make better decisions about commission structures, partner recruitment, and growth tactics. Most SaaS founders run into this concept early and benefit from a clear mental model before they start building.
See also
Related terms in the affiliate marketing glossary that connect to webhook:
- White-Label -- A product or service that can be rebranded and resold under another company's name. White-label affiliate platforms l...
- Affiliate -- A partner who promotes a product or service in exchange for a commission on resulting sales or leads. Affiliates use ...
- Affiliate Agreement -- A legal contract between a company and its affiliates that outlines commission rates, payment terms, acceptable promo...