What it means
In affiliate marketing, white-label a product or service that can be rebranded and resold under another company's name. White-label affiliate platforms let agencies offer branded affiliate solutions to their clients.
Why it matters
Whether you're launching a new affiliate program or scaling an existing one, understanding white-label helps you make better decisions about commission structures, partner recruitment, and growth tactics. Most SaaS founders run into this concept early and benefit from a clear mental model before they start building.
See also
Related terms in the affiliate marketing glossary that connect to white-label:
- Affiliate -- A partner who promotes a product or service in exchange for a commission on resulting sales or leads. Affiliates use ...
- Affiliate Agreement -- A legal contract between a company and its affiliates that outlines commission rates, payment terms, acceptable promo...
- Affiliate Dashboard -- A portal where affiliates can view their performance metrics, track clicks and conversions, access promotional materi...