Prices and plans checked on 23 October 2026
Best Cello Alternative
Cello: in-product user referrals and partner referrals: user referral plans are priced by referral ARR, partner plans by transacting partners plus transaction costs. Here is how Refgrow compares, with a source for every figure.
30-day free trial for Cello switchers • Card required • Cancel anytime
Switching from Cello
30-day free trial and free migration help
Moving an existing program? We recommend Pro: up to $10,000 in affiliate-generated revenue per month.
- 3 team members
- Messages & Gamification
- Auto payouts (PayPal/Wise)
$41/month
$490/yr billed annually — 2 months free
or $49/month billed monthly
Start 30-day free trialCard required; charged after the trial unless canceled.
Refgrow vs Cello
From each vendor's own pricing page, checked on 23 October 2026, monthly billing. Vendors change plans often: check the source before you decide.
| Refgrow | Cello | |
|---|---|---|
| Entry plan | $29/moStarter: up to $1,000/mo of affiliate revenue | $0/mo (Partner Free)Partner Free: 1 partner campaign, 5 transacting partners, 5% transaction costs |
| Other plans | Pro $49 (up to $10,000/mo), Business $99 (up to $25,000/mo), Enterprise $199 (up to $100,000/mo) | User referral plans priced by referral ARR, from $65/mo as shown with a 32% discount, Scale $750/mo billed monthly; Partner Plus $80 and Pro $280 (3.5%) |
| Billing providers | Stripe, Paddle, Lemon Squeezy, Polar, Dodo Payments | Stripe and Chargebee named as webhook sources |
| Free trial | 7 days, card required | Not stated; Partner Free plan available |
| Fees on top | 0% transaction fees | Partner plans: 2% to 5% transaction costs; user referral plans: 0% |
Sources (checked 23 October 2026)
Which one fits you
Including the cases where Refgrow is not the right pick.
Refgrow fits better if
- You want no fee on top of the plan. Refgrow charges 0% transaction fees; Cello lists: Partner plans: 2% to 5% transaction costs; user referral plans: 0%.
- You want native billing integrations: Cello names Stripe and Chargebee as webhook sources; Refgrow connects to Stripe, Paddle, Lemon Squeezy, Polar and Dodo Payments.
Cello fits better if
- You have up to 5 paying partners and want to start free: Cello's Partner Free plan is $0/mo with 5% transaction costs.
- You mainly want users to refer users inside your product, with plans priced by the revenue those referrals bring.
What Refgrow includes
And the plan each feature starts on, from /pricing and the docs.
- Embedded widget
- Affiliate dashboard inside your app (all plans) source
- Hosted portal
- Standalone affiliate portal for partners (all plans) source
- Billing providers
- Stripe, Paddle, Lemon Squeezy, Polar, Dodo Payments, Creem, or the API (all plans) source
- Commission rules
- Lifetime or fixed-period, per product and per affiliate (all plans) source
- Transaction fees
- 0% on every plan source
- Partner Network
- Program listed for affiliates to find (all plans) source
- Widget languages
- 9 languages in the widget and portal source
- Multi-tier commissions
- Commissions on sub-affiliates' sales (Pro and up) source
- Auto payouts
- PayPal and Wise (Pro and up) source
- Outgoing webhooks
- Webhooks to your systems (Pro and up) source
- Custom portal domain
- Hosted portal on your own domain (Pro and up) source
- White-label
- No Refgrow branding (Business and up) source
- REST API and MCP server
- Both on every plan source
How It Works
Get your affiliate program up and running in minutes
Embed in Your App
Add Refgrow to your SaaS with just a few lines of code. Fully customize colors and text to match your brand.
Configure Tracking
Connect Stripe, Paddle, Lemon Squeezy, Polar or Dodo Payments for automatic tracking, or use the API.
Grow & Scale
Your customers become affiliates with a single click. Track referrals, manage commissions, and watch your SaaS grow.
What Our Customers Say
Trusted by founders worldwide to power their affiliate programs
"The implementation for devs seems super clean, conversion tracking easy through the API and a good experience for the end user."
Sebastian Thunman
Co-founder at Strawberry
"Refgrow keeping everything inside the product is a huge UX win. So many affiliate tools feel like a bolt-on or force users through clunky portals."
Ryden Sun
Elisi
"I love that you can integrate Refgrow directly in your product, so any of your own users become a partner and affiliate so easily."
Sacha Dumay
Founder at AIThumbnail.so
"Love that the price-point makes this accessible to indie founders. The dashboard customization options are also a nice touch to keep things on brand."
Scott Burton
Indie SaaS founder
Try Refgrow free today
Launch your program with guided setup and 0% transaction fees.
Start your 30-day free trial →Cancel anytime before the trial ends