Trusted by 350+ founders

Best Cello Alternative

A native, embedded affiliate platform that lives inside your app — not outside. More affordable than Cello with transparent pricing, native SaaS integration, and no enterprise complexity.

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Refgrow vs Cello

See why SaaS companies are switching to Refgrow for their affiliate programs

Feature Refgrow Cello Why it Matters
Transaction Fees
0%
Success-based fees 		Refgrow saves you costs with simple flat pricing vs Cello's success-based fee structure.
Native Integration
Deeply Embeddable Widget
In-Product Integration 		Both offer good integration, but Refgrow provides more customization and brand control.
Pricing Model
Simple Flat Rate (from $9/mo)
Complex Success-based 		Predictable costs. Refgrow's pricing is straightforward vs Cello's variable success-based model.
SaaS Commission Flexibility
Lifetime, First, Limited Period
B2B Focus 		Both understand SaaS needs. Refgrow provides clearer options for different commission structures.
Product-Specific Commissions
Yes (Stripe/Lemon Squeezy)
Limited or Enterprise Only 		Incentivize affiliates differently for specific plans or products directly within Refgrow.
Affiliate-Specific Commissions
Yes
Enterprise Features 		Reward your top affiliates with custom commission rates easily in Refgrow.
Payment Integrations
Stripe, Lemon Squeezy, Paddle, Polar, Manual
Stripe, PayPal 		Refgrow offers broader SaaS payment provider support including Lemon Squeezy, Paddle, and Polar.
Free Trial
14 Days (No Card Required)
Free Tier Available 		Try Refgrow completely risk-free to see if it fits your needs before committing.

Save money vs. Cello

See how much you can save while getting a superior affiliate solution

$10,000/mo from affiliates
Refgrow
$9/mo 😊
Cello
$200/mo 😢
Annual Savings: $2,292 /year
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Three things we do better than Cello

We remove the barriers and give you everything you need to scale

Referral Exchange

Stop chasing affiliates. List your program in our Referral Exchange and get discovered by hundreds of active SaaS partners looking for new opportunities.

  • Access a network of relevant partners
  • Cross-promotion inside affiliate dashboards
  • Simple opt-in, no extra fees

Native Integration

Refgrow lives inside your app, not outside. Give users a seamless, branded experience.

  • No redirects or external portals
  • 2–3× more affiliate signups
  • Fully customizable to your brand

Lower Cost & No Limits

Save money vs. Cello and never worry about affiliate earning caps.

  • Flat pricing from $9/mo
  • No transaction fees or hidden costs
  • Unlimited affiliate earnings

Works with your favorite tools

Integrate Refgrow with the platforms you already use — from no-code builders to development frameworks

No-code & Website Builders
Webflow
Bubble
Framer
WordPress
Squarespace
Lovable
Wix
Google Tag Manager
Automation & Integrations
Zapier
Make.com
n8n
Webhooks
REST API
Development Frameworks
React
Vue.js
Next.js
Node.js
Python
PHP
Ruby
Java
Go
Angular
Laravel
Django
Flask
Express

Works anywhere HTML can be embedded — just copy and paste our snippet

Why Embedded Wins for SaaS

The better way to run affiliate programs — natively inside your product

Benefits of Embedded Integration

  • Instant Affiliate Activation

    Turn users into partners with a single click — no forms, redirects, or onboarding friction.

  • Frictionless Experience

    Referrals, rewards, and analytics all live inside your SaaS. No jumping between tools.

  • Deep Product Integration

    Track everything with APIs and webhooks. Automate workflows and reward payouts natively.

  • Brand-First Control

    Fully customize the affiliate UI to match your brand — so it always feels like your product.

Embedded Solution

How It Works

Get your affiliate program up and running in minutes

1

Embed in Your App

Add Refgrow to your SaaS with just a few lines of code. Fully customize colors and text to match your brand.

2

Configure Tracking

Connect with Stripe or Lemon Squeezy for automatic tracking, or use our API for custom integrations.

3

Grow & Scale

Your customers become affiliates with a single click. Track referrals, manage commissions, and watch your SaaS grow.

What Our Customers Say

Trusted by founders worldwide to power their affiliate programs

"The implementation for devs seems super clean, conversion tracking easy through the API and a good experience for the end user."

Sebastian
Sebastian Thunman
CEO at UserTrack

"Refgrow keeping everything inside the product is a huge UX win. We were looking for exactly this solution."

William
William Scott
Founder at Elisi

"The fact that there's no limit on earnings from affiliates is such a good feature. I've used other tools with strict limits, and it was frustrating."

Zackary
Zackary Mooney
Founder at Goldentree

"Love that the price-point makes this accessible to indie founders. We couldn't justify the cost of other solutions."

Scott
Scott
Indie SaaS Founder

"We've set up our affiliate program in less than a day. Without Refgrow, it would have taken us weeks to develop."

James
James Wilson
CTO at CloudStack

"Refgrow makes affiliate marketing super easy for SaaS products. Love how seamlessly it integrates and gives users a reason to promote your app."

Tom
Tom
SaaS Developer

Try Refgrow free today

Launch your affiliate program in under 5 minutes — without devs, fees or limits.

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Free migration support
5-minute setup