What it means
In affiliate marketing, referral program a structured system where existing customers or partners are rewarded for recommending a product to new customers. Often used interchangeably with affiliate program in SaaS.
Why it matters
Whether you're launching a new affiliate program or scaling an existing one, understanding referral program helps you make better decisions about commission structures, partner recruitment, and growth tactics. Most SaaS founders run into this concept early and benefit from a clear mental model before they start building.
How Refgrow handles it
Refgrow has built-in support for the patterns described above. SaaS referral programs to see it in context.
See also
Related terms in the affiliate marketing glossary that connect to referral program:
- Return on Investment (ROI) -- A measure of profitability comparing the revenue generated from an affiliate program to its total costs, including co...
- Revenue Share -- A commission model where the affiliate earns a percentage of the revenue generated from referred customers, as oppose...
- Self-Referral -- When an affiliate uses their own referral link to make a purchase for themselves. Most programs prohibit self-referra...