What it means
In affiliate marketing, revenue share a commission model where the affiliate earns a percentage of the revenue generated from referred customers, as opposed to a flat fee per action.
Why it matters
Whether you're launching a new affiliate program or scaling an existing one, understanding revenue share helps you make better decisions about commission structures, partner recruitment, and growth tactics. Most SaaS founders run into this concept early and benefit from a clear mental model before they start building.
See also
Related terms in the affiliate marketing glossary that connect to revenue share:
- Self-Referral -- When an affiliate uses their own referral link to make a purchase for themselves. Most programs prohibit self-referra...
- Sub-Affiliate -- An affiliate recruited by another affiliate within a multi-tier program. The recruiting affiliate earns a percentage ...
- Tiered Commission -- A commission structure where the rate increases as affiliates hit performance thresholds. For example, 20% for 1-10 s...