What it means
In affiliate marketing, earnings per click (epc) the average earnings generated per click on an affiliate link. Calculated as total commissions / total clicks. EPC helps affiliates compare the profitability of different programs.
Why it matters
Whether you're launching a new affiliate program or scaling an existing one, understanding earnings per click (epc) helps you make better decisions about commission structures, partner recruitment, and growth tactics. Most SaaS founders run into this concept early and benefit from a clear mental model before they start building.
See also
Related terms in the affiliate marketing glossary that connect to earnings per click (epc):
- Embedded Widget -- A self-contained UI component embedded directly within a product's interface, allowing affiliates to access their das...
- First-Click Attribution -- An attribution model that credits the first affiliate whose link a customer clicked, even if they later clicked other...
- Fraud Detection -- Systems and processes designed to identify and prevent fraudulent affiliate activity such as fake clicks, self-referr...