What it means
In affiliate marketing, first-click attribution an attribution model that credits the first affiliate whose link a customer clicked, even if they later clicked other affiliate links before converting.
Why it matters
Whether you're launching a new affiliate program or scaling an existing one, understanding first-click attribution helps you make better decisions about commission structures, partner recruitment, and growth tactics. Most SaaS founders run into this concept early and benefit from a clear mental model before they start building.
See also
Related terms in the affiliate marketing glossary that connect to first-click attribution:
- Fraud Detection -- Systems and processes designed to identify and prevent fraudulent affiliate activity such as fake clicks, self-referr...
- Hold Period -- A waiting period between when a commission is earned and when it becomes available for payout. Protects against refun...
- Impression -- A single instance of an affiliate link or banner being displayed to a visitor. Impressions are the broadest metric an...