What it means
In affiliate marketing, coupon code a discount code assigned to an affiliate that tracks conversions even without a tracking link click. Customers enter the code at checkout, and the sale is attributed to the affiliate.
Why it matters
Whether you're launching a new affiliate program or scaling an existing one, understanding coupon code helps you make better decisions about commission structures, partner recruitment, and growth tactics. Most SaaS founders run into this concept early and benefit from a clear mental model before they start building.
See also
Related terms in the affiliate marketing glossary that connect to coupon code:
- Creative Assets -- Marketing materials provided to affiliates, such as banners, logos, email templates, and social media graphics, to he...
- Cross-Device Tracking -- The ability to track a referred user across multiple devices (phone, tablet, desktop) and still attribute the convers...
- Customer Lifetime Value (LTV) -- The total revenue a business expects from a single customer account over the entire relationship. Higher LTV justifie...