What it means
In affiliate marketing, customer lifetime value (ltv) the total revenue a business expects from a single customer account over the entire relationship. Higher LTV justifies higher affiliate commissions.
Why it matters
Whether you're launching a new affiliate program or scaling an existing one, understanding customer lifetime value (ltv) helps you make better decisions about commission structures, partner recruitment, and growth tactics. Most SaaS founders run into this concept early and benefit from a clear mental model before they start building.
How Refgrow handles it
Refgrow has built-in support for the patterns described above. Calculate LTV to see it in context.
See also
Related terms in the affiliate marketing glossary that connect to customer lifetime value (ltv):
- Deep Link -- An affiliate link that directs the visitor to a specific page (like a product or pricing page) rather than the homepa...
- Earnings Per Click (EPC) -- The average earnings generated per click on an affiliate link. Calculated as total commissions / total clicks. EPC he...
- Embedded Widget -- A self-contained UI component embedded directly within a product's interface, allowing affiliates to access their das...