What it means
In affiliate marketing, click-through rate (ctr) the percentage of people who click on an affiliate link out of the total who see it. Calculated as (clicks / impressions) x 100. A key metric for measuring affiliate content effectiveness.
Why it matters
Whether you're launching a new affiliate program or scaling an existing one, understanding click-through rate (ctr) helps you make better decisions about commission structures, partner recruitment, and growth tactics. Most SaaS founders run into this concept early and benefit from a clear mental model before they start building.
See also
Related terms in the affiliate marketing glossary that connect to click-through rate (ctr):
- Clawback -- The reversal of a previously paid commission, typically triggered by a refund, chargeback, or subscription cancellati...
- Commission -- The payment an affiliate earns for generating a qualifying action such as a sale, lead, or signup. Commissions can be...
- Commission Override -- A custom commission rate assigned to a specific affiliate that overrides the program's default rate. Used to incentiv...