What it means
In affiliate marketing, churn the rate at which customers cancel their subscriptions or stop buying. High churn reduces the long-term value of affiliate-referred customers and impacts recurring commissions.
Why it matters
Whether you're launching a new affiliate program or scaling an existing one, understanding churn helps you make better decisions about commission structures, partner recruitment, and growth tactics. Most SaaS founders run into this concept early and benefit from a clear mental model before they start building.
How Refgrow handles it
Refgrow has built-in support for the patterns described above. Calculate churn rate to see it in context.
See also
Related terms in the affiliate marketing glossary that connect to churn:
- Click-Through Rate (CTR) -- The percentage of people who click on an affiliate link out of the total who see it. Calculated as (clicks / impressi...
- Clawback -- The reversal of a previously paid commission, typically triggered by a refund, chargeback, or subscription cancellati...
- Commission -- The payment an affiliate earns for generating a qualifying action such as a sale, lead, or signup. Commissions can be...