Referral Program Software for B2B SaaS
Built for the way B2B SaaS actually grows: customer referrals, integration partners, agencies, and resellers all in one platform. Multi-tier commissions, per-product overrides, white-label option.
Works withB2B SaaS
What you get with Refgrow + B2B SaaS
Everything you need to run a professional affiliate program on top of B2B SaaS.
Six built-in partner types
Referral (existing customers), Affiliate (creators), Influencer, Ambassador, Reseller, Agency. Filter dashboards and set different commissions per type without juggling multiple tools.
Multi-tier commissions
Pay tier-2 commission to partners who recruit other partners — the foundation of any reseller or agency program. Up to three tiers deep.
Per-product commission overrides
Pay 30% on your Annual plan, 15% on Monthly, 50% on a high-margin add-on. Different commission per product, configured in the dashboard.
Per-affiliate overrides
Negotiate a custom rate with your top reseller without changing the program-wide default. Used by every B2B SaaS once they have a few key partners.
White-label portal on Business and Enterprise
Host your partner program at partners.yourcompany.com with your branding, with no 'Powered by' anywhere on it.
Public REST API and webhooks
Embed referral data into your customer dashboards, send conversion events from your own systems, or sync partner data to Salesforce/HubSpot.
Set up in 3 simple steps
Follow the provider connection, widget, and tracking steps for your program.
Connect your billing provider
Stripe, Paddle, Polar, LemonSqueezy, or Dodo Payments. Webhook is auto-configured. Most B2B SaaS are on Stripe — works in 30 seconds.
Set up partner types and commissions
Create a tier structure: customer referrals at 10%, content affiliates at 20%, integration partners at 25%, resellers at 30-40%. Refgrow handles all of it from one dashboard.
Embed the widget or send people to the portal
Add the public widget container and page.js inside your app for existing customers, or send agencies and resellers to the hosted portal. Load latest.js separately where referral attribution is needed.
<div id="refgrow" data-project-id="YOUR_PROJECT_ID"></div>
<script src="https://scripts.refgrowcdn.com/page.js" async defer></script>The widget uses the refgrow container and page.js. The separate latest.js script records referral attribution; it does not render the dashboard. Provider webhooks or API events are still required to confirm paid conversions.
Verify before you invite partners
After connecting B2B SaaS, open a referral link in a fresh browser session and complete your test checkout. Check that the customer, sale, and commission appear in your workspace.
Attribution must reach checkout through the supported referral parameter, metadata, coupon, or email flow for your integration. Adding a tracking script alone does not connect every custom checkout.
Read the tracking guideProgram overview
How tracking works
Refgrow handles the long sales cycles common in B2B SaaS via server-side webhook tracking:
Partner shares their link
Branded referral link or unique discount code, shared in pitch decks, blog posts, or directly to prospects.
Visitor signs up and trials
Free trial is captured. Refgrow stores attribution against the prospect's email — surviving long sales cycles, multiple touchpoints, and re-attribution windows.
Sales-assisted close
Even if the deal closes via your sales team weeks later, the email-based attribution still credits the original partner. No lost referrals.
Subscription billed
Your billing provider's webhook fires. Refgrow matches the conversion to the partner and applies the commission rate from their tier.
Commission paid
PayPal or Wise auto-payout, with self-billing PDF invoice generated for partner accounting.
Why SaaS founders choose Refgrow
Zero transaction fees
Flat pricing from $29/mo. No percentage of your revenue, ever.
Embedded in your product
Your affiliate dashboard can live inside your app, with a hosted portal available when partners need a standalone page.
Guided setup
Connect your payment provider, add the widget, and verify tracking before launch.
Multi-provider support
Works with Stripe, Paddle, Lemon Squeezy, Polar, and Dodo Payments.
Automated payouts
Pay affiliates automatically via PayPal or Wise when thresholds are met.
Fraud protection
Built-in detection for self-referrals, duplicate conversions, and suspicious patterns.
Partner Network
Opt your program into the Partner Network so relevant affiliates can discover it and choose whether to accept an invitation.
9 languages
Widget supports English, German, Spanish, French, Italian, Portuguese, Romanian, Russian, and Ukrainian.
Ready to grow with affiliates?
Start your 7-day free trial. Cancel anytime. Connect B2B SaaS and verify your affiliate tracking before launch.