What it means
In affiliate marketing, postback url a server-to-server tracking method where the advertiser's server sends conversion data directly to the affiliate platform's server, without relying on client-side cookies.
Why it matters
Whether you're launching a new affiliate program or scaling an existing one, understanding postback url helps you make better decisions about commission structures, partner recruitment, and growth tactics. Most SaaS founders run into this concept early and benefit from a clear mental model before they start building.
See also
Related terms in the affiliate marketing glossary that connect to postback url:
- Product-Specific Commission -- A commission rate applied to a specific product or pricing tier, different from the program's default commission rate...
- Recurring Commission -- A commission model where the affiliate earns a percentage of every renewal or recurring payment made by a referred cu...
- Referral -- A visitor who arrives at a website through an affiliate's link or recommendation. In SaaS, this typically refers to a...