What it means
In affiliate marketing, multi-touch attribution an attribution model that distributes credit across multiple touchpoints in the customer journey rather than assigning 100% credit to a single interaction.
Why it matters
Whether you're launching a new affiliate program or scaling an existing one, understanding multi-touch attribution helps you make better decisions about commission structures, partner recruitment, and growth tactics. Most SaaS founders run into this concept early and benefit from a clear mental model before they start building.
See also
Related terms in the affiliate marketing glossary that connect to multi-touch attribution:
- One-Time Commission -- A commission paid only once per referred customer, typically when the first purchase is made. Contrasts with recurrin...
- Payout -- The transfer of earned commissions to an affiliate's account. Payouts are typically processed on a schedule (weekly, ...
- Payout Threshold -- The minimum commission balance an affiliate must accumulate before a payout is processed. Common thresholds are $25-$...