What it means
In affiliate marketing, monthly recurring revenue (mrr) the predictable monthly revenue from active subscriptions. MRR is the basis for calculating recurring affiliate commissions in SaaS programs.
Why it matters
Whether you're launching a new affiliate program or scaling an existing one, understanding monthly recurring revenue (mrr) helps you make better decisions about commission structures, partner recruitment, and growth tactics. Most SaaS founders run into this concept early and benefit from a clear mental model before they start building.
How Refgrow handles it
Refgrow has built-in support for the patterns described above. Calculate MRR to see it in context.
See also
Related terms in the affiliate marketing glossary that connect to monthly recurring revenue (mrr):
- Multi-Level Marketing (MLM) -- A structure where affiliates earn commissions not only from their own referrals but also from referrals made by affil...
- Multi-Tier Commission -- A commission structure with multiple levels where affiliates earn from their direct referrals (tier 1) and from refer...
- Multi-Touch Attribution -- An attribution model that distributes credit across multiple touchpoints in the customer journey rather than assignin...