What it means
In affiliate marketing, last-click attribution an attribution model that credits the last affiliate whose link a customer clicked before converting. This is the most common attribution model in affiliate marketing.
Why it matters
Whether you're launching a new affiliate program or scaling an existing one, understanding last-click attribution helps you make better decisions about commission structures, partner recruitment, and growth tactics. Most SaaS founders run into this concept early and benefit from a clear mental model before they start building.
See also
Related terms in the affiliate marketing glossary that connect to last-click attribution:
- Lead -- A potential customer who has shown interest by taking a qualifying action, such as submitting a form, signing up for ...
- Lifetime Commission -- A commission model where the affiliate earns a percentage of all future payments from a referred customer for as long...
- Monthly Recurring Revenue (MRR) -- The predictable monthly revenue from active subscriptions. MRR is the basis for calculating recurring affiliate commi...