ReferralHero vs Refgrow
ReferralHero: referral software priced by subscribers, from $249/mo for 1,000 subscribers, 1 self-serve campaign, 25,000 automation emails a month. Compare it with Refgrow on figures from both pricing pages.
TL;DR
ReferralHero's entry plan is $249/mo (Basic: 1,000 subscribers, 1 self-serve campaign, 25,000 automation emails a month); other plans: Pro $399 (unlimited subscribers and campaigns), Pro + Done For You custom. Refgrow, by monthly affiliate revenue: Starter $29/mo up to $1,000, Pro $49/mo up to $10,000, Business $99/mo up to $25,000, Enterprise $199/mo unlimited. ReferralHero does not price by affiliate revenue, so compare at your own volume.
Pricing and plans, side by side
From each vendor's own pricing page, checked on 23 October 2026, monthly billing. Vendors change plans often: check the source before you decide.
| Refgrow | ReferralHero | |
|---|---|---|
| Entry plan | $29/moStarter: up to $1,000/mo of affiliate revenue | $249/moBasic: 1,000 subscribers, 1 self-serve campaign, 25,000 automation emails a month |
| Other plans | Pro $49 (up to $10,000/mo), Business $99 (up to $25,000/mo), Enterprise $199 (unlimited affiliate revenue) | Pro $399 (unlimited subscribers and campaigns), Pro + Done For You custom |
| Billing providers | Stripe, Paddle, Lemon Squeezy, Polar, Dodo Payments | Stripe listed as an integration on Pro |
| Free trial | 7 days, card required | 7 days |
| Fees on top | 0% transaction fees | Reward payouts from 2.5% + $0.50 per payout; extra emails, SMS and OTP billed per use |
Sources (checked 23 October 2026)
What Refgrow includes
And the plan each feature starts on, from /pricing and the docs.
- Embedded widget
- Affiliate dashboard inside your app (all plans) source
- Hosted portal
- Standalone affiliate portal for partners (all plans) source
- Billing providers
- Stripe, Paddle, Lemon Squeezy, Polar, Dodo Payments, Creem, or the API (all plans) source
- Commission rules
- Lifetime or fixed-period, per product and per affiliate (all plans) source
- Transaction fees
- 0% on every plan source
- Partner Network
- Program listed for affiliates to find (all plans) source
- Widget languages
- 9 languages in the widget and portal source
- Multi-tier commissions
- Commissions on sub-affiliates' sales (Pro and up) source
- Auto payouts
- PayPal and Wise (Pro and up) source
- Outgoing webhooks
- Webhooks to your systems (Pro and up) source
- Custom portal domain
- Hosted portal on your own domain (Pro and up) source
- White-label
- No Refgrow branding (Business and up) source
- REST API and MCP server
- Both on every plan source
Which One Is Right for You?
An honest breakdown to help you make the right decision
Choose Refgrow if
- Your program is small. Refgrow Starter is $29/mo, up to $1,000/mo of affiliate revenue; ReferralHero's entry plan is $249/mo (Basic: 1,000 subscribers, 1 self-serve campaign, 25,000 automation emails a month).
- You want no fee on top of the plan. Refgrow charges 0% transaction fees; ReferralHero lists: Reward payouts from 2.5% + $0.50 per payout; extra emails, SMS and OTP billed per use.
Choose ReferralHero if
- You reward people with gift cards, card payouts, ACH or donations, which ReferralHero lists as payout options.
- You want automation emails and SMS built into the referral tool.
Frequently Asked Questions
Common questions about ReferralHero vs Refgrow
How much does ReferralHero cost compared with Refgrow?
ReferralHero's entry plan is $249/mo (Basic: 1,000 subscribers, 1 self-serve campaign, 25,000 automation emails a month); other plans: Pro $399 (unlimited subscribers and campaigns), Pro + Done For You custom. Refgrow, by monthly affiliate revenue: Starter $29/mo up to $1,000, Pro $49/mo up to $10,000, Business $99/mo up to $25,000, Enterprise $199/mo unlimited. ReferralHero does not price by affiliate revenue, so compare at your own volume. Prices from each pricing page, checked 23 October 2026.
Which billing providers does each support?
ReferralHero: Stripe listed as an integration on Pro. Refgrow: Stripe, Paddle, Lemon Squeezy, Polar and Dodo Payments, or any other provider through the API.
Are there fees on top of the plan?
ReferralHero: Reward payouts from 2.5% + $0.50 per payout; extra emails, SMS and OTP billed per use. Refgrow: 0% transaction fees on every plan.
Is there a free trial?
ReferralHero: 7 days. Refgrow: 7 days, card required, or 30 days if you are switching from ReferralHero.
Can I move my affiliates from ReferralHero to Refgrow?
Yes. Add your affiliates in the dashboard or through Refgrow's API with their existing referral codes. Refgrow's tracking script reads your own link parameter plus via, fpr and aff, so links in those formats keep crediting the partner once their code exists in Refgrow. Check coupons and pending commissions separately. Written migration help is available at support@refgrow.com.
What Our Customers Say
Product examples from Refgrow customers
"The implementation for devs seems super clean, conversion tracking easy through the API and a good experience for the end user."
Sebastian Thunman
Co-founder at Strawberry
"Refgrow keeping everything inside the product is a huge UX win. So many affiliate tools feel like a bolt-on or force users through clunky portals."
Ryden Sun
Elisi
"I love that you can integrate Refgrow directly in your product, so any of your own users become a partner and affiliate so easily."
Sacha Dumay
Founder at AIThumbnail.so
"Love that the price-point makes this accessible to indie founders. The dashboard customization options are also a nice touch to keep things on brand."
Scott Burton
Indie SaaS founder
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