Cello vs Refgrow
Cello: in-product user referrals and partner referrals: user referral plans are priced by referral ARR, partner plans by transacting partners plus transaction costs. Compare it with Refgrow on figures from both pricing pages.
TL;DR
Cello's entry plan is $0/mo (Partner Free) (Partner Free: 1 partner campaign, 5 transacting partners, 5% transaction costs); other plans: User referral plans priced by referral ARR, from $65/mo as shown with a 32% discount, Scale $750/mo billed monthly; Partner Plus $80 and Pro $280 (3.5%). Refgrow, by monthly affiliate revenue: Starter $29/mo up to $1,000, Pro $49/mo up to $10,000, Business $99/mo up to $25,000, Enterprise $199/mo unlimited. Cello does not price by affiliate revenue, so compare at your own volume.
Pricing and plans, side by side
From each vendor's own pricing page, checked on 23 October 2026, monthly billing. Vendors change plans often: check the source before you decide.
| Refgrow | Cello | |
|---|---|---|
| Entry plan | $29/moStarter: up to $1,000/mo of affiliate revenue | $0/mo (Partner Free)Partner Free: 1 partner campaign, 5 transacting partners, 5% transaction costs |
| Other plans | Pro $49 (up to $10,000/mo), Business $99 (up to $25,000/mo), Enterprise $199 (unlimited affiliate revenue) | User referral plans priced by referral ARR, from $65/mo as shown with a 32% discount, Scale $750/mo billed monthly; Partner Plus $80 and Pro $280 (3.5%) |
| Billing providers | Stripe, Paddle, Lemon Squeezy, Polar, Dodo Payments | Stripe and Chargebee named as webhook sources |
| Free trial | 7 days, card required | Not stated; Partner Free plan available |
| Fees on top | 0% transaction fees | Partner plans: 2% to 5% transaction costs; user referral plans: 0% |
Sources (checked 23 October 2026)
What Refgrow includes
And the plan each feature starts on, from /pricing and the docs.
- Embedded widget
- Affiliate dashboard inside your app (all plans) source
- Hosted portal
- Standalone affiliate portal for partners (all plans) source
- Billing providers
- Stripe, Paddle, Lemon Squeezy, Polar, Dodo Payments, Creem, or the API (all plans) source
- Commission rules
- Lifetime or fixed-period, per product and per affiliate (all plans) source
- Transaction fees
- 0% on every plan source
- Partner Network
- Program listed for affiliates to find (all plans) source
- Widget languages
- 9 languages in the widget and portal source
- Multi-tier commissions
- Commissions on sub-affiliates' sales (Pro and up) source
- Auto payouts
- PayPal and Wise (Pro and up) source
- Outgoing webhooks
- Webhooks to your systems (Pro and up) source
- Custom portal domain
- Hosted portal on your own domain (Pro and up) source
- White-label
- No Refgrow branding (Business and up) source
- REST API and MCP server
- Both on every plan source
Which One Is Right for You?
An honest breakdown to help you make the right decision
Choose Refgrow if
- You want no fee on top of the plan. Refgrow charges 0% transaction fees; Cello lists: Partner plans: 2% to 5% transaction costs; user referral plans: 0%.
- You want native billing integrations: Cello names Stripe and Chargebee as webhook sources; Refgrow connects to Stripe, Paddle, Lemon Squeezy, Polar and Dodo Payments.
Choose Cello if
- You have up to 5 paying partners and want to start free: Cello's Partner Free plan is $0/mo with 5% transaction costs.
- You mainly want users to refer users inside your product, with plans priced by the revenue those referrals bring.
Frequently Asked Questions
Common questions about Cello vs Refgrow
How much does Cello cost compared with Refgrow?
Cello's entry plan is $0/mo (Partner Free) (Partner Free: 1 partner campaign, 5 transacting partners, 5% transaction costs); other plans: User referral plans priced by referral ARR, from $65/mo as shown with a 32% discount, Scale $750/mo billed monthly; Partner Plus $80 and Pro $280 (3.5%). Refgrow, by monthly affiliate revenue: Starter $29/mo up to $1,000, Pro $49/mo up to $10,000, Business $99/mo up to $25,000, Enterprise $199/mo unlimited. Cello does not price by affiliate revenue, so compare at your own volume. Prices from each pricing page, checked 23 October 2026.
Which billing providers does each support?
Cello: Stripe and Chargebee named as webhook sources. Refgrow: Stripe, Paddle, Lemon Squeezy, Polar and Dodo Payments, or any other provider through the API.
Are there fees on top of the plan?
Cello: Partner plans: 2% to 5% transaction costs; user referral plans: 0%. Refgrow: 0% transaction fees on every plan.
Is there a free trial?
Cello: Not stated; Partner Free plan available. Refgrow: 7 days, card required, or 30 days if you are switching from Cello.
Can I move my affiliates from Cello to Refgrow?
Yes. Add your affiliates in the dashboard or through Refgrow's API with their existing referral codes. Refgrow's tracking script reads your own link parameter plus via, fpr and aff, so links in those formats keep crediting the partner once their code exists in Refgrow. Check coupons and pending commissions separately. Written migration help is available at support@refgrow.com.
What Our Customers Say
Product examples from Refgrow customers
"The implementation for devs seems super clean, conversion tracking easy through the API and a good experience for the end user."
Sebastian Thunman
Co-founder at Strawberry
"Refgrow keeping everything inside the product is a huge UX win. So many affiliate tools feel like a bolt-on or force users through clunky portals."
Ryden Sun
Elisi
"I love that you can integrate Refgrow directly in your product, so any of your own users become a partner and affiliate so easily."
Sacha Dumay
Founder at AIThumbnail.so
"Love that the price-point makes this accessible to indie founders. The dashboard customization options are also a nice touch to keep things on brand."
Scott Burton
Indie SaaS founder
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