Prices and plans checked on 23 October 2026
GrowSurf vs ReferralHero
Entry prices, plan limits, billing providers, trials and fees from the pricing page of each vendor, with sources, then a third option.
Quick Comparison
GrowSurf
From $179/mo (Referral programs, Startup: up to 2,500 participants ($125/mo billed yearly))
Referral program software priced by participants, with affiliate programs at $0/mo plus a 3% success fee on referral revenue.
ReferralHero
From $249/mo (Basic: 1,000 subscribers, 1 self-serve campaign, 25,000 automation emails a month)
Referral software priced by subscribers, from $249/mo for 1,000 subscribers, 1 self-serve campaign, 25,000 automation emails a month.
From each vendor's own pricing page, checked on 23 October 2026, monthly billing. Vendors change plans often: check the source before you decide.
| GrowSurf | ReferralHero | Refgrow | |
|---|---|---|---|
| Entry plan | $179/moReferral programs, Startup: up to 2,500 participants ($125/mo billed yearly) | $249/moBasic: 1,000 subscribers, 1 self-serve campaign, 25,000 automation emails a month | $29/moStarter: up to $1,000/mo of affiliate revenue |
| Other plans | Business from $449 (10,000 participants), Custom above 150,000; affiliate programs $0/mo plus a 3% success fee | Pro $399 (unlimited subscribers and campaigns), Pro + Done For You custom | Pro $49 (up to $10,000/mo), Business $99 (up to $25,000/mo), Enterprise $199 (unlimited affiliate revenue) |
| Billing providers | None named on the pricing page | Stripe listed as an integration on Pro | Stripe, Paddle, Lemon Squeezy, Polar, Dodo Payments |
| Free trial | 14 days, no card (referral programs) | 7 days | 7 days, card required |
| Fees on top | Affiliate programs: 3% success fee on referral revenue | Reward payouts from 2.5% + $0.50 per payout; extra emails, SMS and OTP billed per use | 0% transaction fees |
Sources (checked 23 October 2026)
Consider a third option: Refgrow
If neither fits, here is what Refgrow offers. Compare it with GrowSurf and ReferralHero in the table above.
$29/mo, 0% transaction fees
Plans from $1,000 a month of affiliate revenue to unlimited on Enterprise. Monthly billing; cancel anytime.
Embedded widget
Refgrow offers an embedded widget and a hosted portal option alongside it.
Billing providers
Stripe, Paddle, Lemon Squeezy, Polar, Dodo Payments, or any other through the API.
Cancel anytime
Frequently Asked Questions
How do GrowSurf and ReferralHero compare on price?
GrowSurf: from $179/mo (Referral programs, Startup: up to 2,500 participants ($125/mo billed yearly)); Business from $449 (10,000 participants), Custom above 150,000; affiliate programs $0/mo plus a 3% success fee. ReferralHero: from $249/mo (Basic: 1,000 subscribers, 1 self-serve campaign, 25,000 automation emails a month); Pro $399 (unlimited subscribers and campaigns), Pro + Done For You custom. Prices from each pricing page, checked 23 October 2026.
Which billing providers do they support?
GrowSurf: None named on the pricing page. ReferralHero: Stripe listed as an integration on Pro.
Do they charge fees on top of the plan, and is there a free trial?
GrowSurf: fees, affiliate programs: 3% success fee on referral revenue; trial, 14 days, no card (referral programs). ReferralHero: fees, reward payouts from 2.5% + $0.50 per payout; extra emails, SMS and OTP billed per use; trial, 7 days.
Where does Refgrow fit?
Refgrow starts at $29/mo (Starter: up to $1,000/mo of affiliate revenue); Pro $49 (up to $10,000/mo), Business $99 (up to $25,000/mo), Enterprise $199 (unlimited affiliate revenue). It connects to Stripe, Paddle, Lemon Squeezy, Polar, Dodo Payments, with 0% transaction fees.
Want to try Refgrow?
Launch your affiliate program with guided setup with Refgrow.
Start your 7-day free trial →Cancel anytime before the trial ends