Cello vs Tolt
Which affiliate platform is right for your SaaS? We compare features, pricing, and integrations — then show you a third option.
Quick Comparison
Cello
~2% of affiliate-generated revenue
Strengths
- Embedded SDK for in-product referrals
- PLG SaaS focus
- Modern API and developer experience
- Strong technical integration
Weaknesses
- Success-based pricing — costs scale with revenue
- Limited multi-tier features
- Stripe-leaning
- Newer platform
Tolt
From $47/mo + 2.9% transaction fees
Strengths
- Lower entry price than Cello at low volume
- Self-serve setup
- Good Stripe integration
- Embeddable widget with custom domain
Weaknesses
- 2.9% + $0.30 transaction fees per conversion
- Revenue caps per plan tier
- Limited advanced features
- Stripe + Paddle only
Consider a third option: Refgrow
Cello and Tolt each have their merits, but Refgrow solves the limitations of each.
$29/mo, 0% fees
More affordable than both. No transaction fees, no revenue limits, no enterprise contracts.
Embedded widget
Unlike Cello and Tolt, Refgrow embeds directly inside your product. No external portals.
5 payment providers
Stripe, Paddle, LemonSqueezy, Polar, and Dodo Payments — more than either competitor.
No credit card required
Frequently Asked Questions
Which is cheaper at scale?
Tolt's flat fee + transaction fee tends to win above $30K/mo affiliate revenue. Cello's 2% revenue share keeps climbing while Tolt's transaction fee is bounded.
Which is more developer-friendly?
Cello — its SDK is more mature and the integration model is closer to native PLG patterns. Tolt is more no-code-friendly.
Which embeds better in-app?
Cello, by design. Its SDK is built for in-product referral UX. Tolt is embeddable but uses an external page model.
Ready to try a better alternative?
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