Prices and plans checked on 23 October 2026
Cello vs GrowSurf
Entry prices, plan limits, billing providers, trials and fees from the pricing page of each vendor, with sources, then a third option.
Quick Comparison
Cello
From $0/mo (Partner Free) (Partner Free: 1 partner campaign, 5 transacting partners, 5% transaction costs)
In-product user referrals and partner referrals: user referral plans are priced by referral ARR, partner plans by transacting partners plus transaction costs.
GrowSurf
From $179/mo (Referral programs, Startup: up to 2,500 participants ($125/mo billed yearly))
Referral program software priced by participants, with affiliate programs at $0/mo plus a 3% success fee on referral revenue.
From each vendor's own pricing page, checked on 23 October 2026, monthly billing. Vendors change plans often: check the source before you decide.
| Cello | GrowSurf | Refgrow | |
|---|---|---|---|
| Entry plan | $0/mo (Partner Free)Partner Free: 1 partner campaign, 5 transacting partners, 5% transaction costs | $179/moReferral programs, Startup: up to 2,500 participants ($125/mo billed yearly) | $29/moStarter: up to $1,000/mo of affiliate revenue |
| Other plans | User referral plans priced by referral ARR, from $65/mo as shown with a 32% discount, Scale $750/mo billed monthly; Partner Plus $80 and Pro $280 (3.5%) | Business from $449 (10,000 participants), Custom above 150,000; affiliate programs $0/mo plus a 3% success fee | Pro $49 (up to $10,000/mo), Business $99 (up to $25,000/mo), Enterprise $199 (unlimited affiliate revenue) |
| Billing providers | Stripe and Chargebee named as webhook sources | None named on the pricing page | Stripe, Paddle, Lemon Squeezy, Polar, Dodo Payments |
| Free trial | Not stated; Partner Free plan available | 14 days, no card (referral programs) | 7 days, card required |
| Fees on top | Partner plans: 2% to 5% transaction costs; user referral plans: 0% | Affiliate programs: 3% success fee on referral revenue | 0% transaction fees |
Sources (checked 23 October 2026)
Consider a third option: Refgrow
If neither fits, here is what Refgrow offers. Compare it with Cello and GrowSurf in the table above.
$29/mo, 0% transaction fees
Plans from $1,000 a month of affiliate revenue to unlimited on Enterprise. Monthly billing; cancel anytime.
Embedded widget
Refgrow offers an embedded widget and a hosted portal option alongside it.
Billing providers
Stripe, Paddle, Lemon Squeezy, Polar, Dodo Payments, or any other through the API.
Cancel anytime
Frequently Asked Questions
How do Cello and GrowSurf compare on price?
Cello: from $0/mo (Partner Free) (Partner Free: 1 partner campaign, 5 transacting partners, 5% transaction costs); User referral plans priced by referral ARR, from $65/mo as shown with a 32% discount, Scale $750/mo billed monthly; Partner Plus $80 and Pro $280 (3.5%). GrowSurf: from $179/mo (Referral programs, Startup: up to 2,500 participants ($125/mo billed yearly)); Business from $449 (10,000 participants), Custom above 150,000; affiliate programs $0/mo plus a 3% success fee. Prices from each pricing page, checked 23 October 2026.
Which billing providers do they support?
Cello: Stripe and Chargebee named as webhook sources. GrowSurf: None named on the pricing page.
Do they charge fees on top of the plan, and is there a free trial?
Cello: fees, partner plans: 2% to 5% transaction costs; user referral plans: 0%; trial, not stated; Partner Free plan available. GrowSurf: fees, affiliate programs: 3% success fee on referral revenue; trial, 14 days, no card (referral programs).
Where does Refgrow fit?
Refgrow starts at $29/mo (Starter: up to $1,000/mo of affiliate revenue); Pro $49 (up to $10,000/mo), Business $99 (up to $25,000/mo), Enterprise $199 (unlimited affiliate revenue). It connects to Stripe, Paddle, Lemon Squeezy, Polar, Dodo Payments, with 0% transaction fees.
Want to try Refgrow?
Launch your affiliate program with guided setup with Refgrow.
Start your 7-day free trial →Cancel anytime before the trial ends