Best Affiliate Marketing Strategy for Fig in Online Personal Loans

Comprehensive affiliate marketing analysis for Fig

Posted on 2/25/2026

Product Analysis

Website: https://fig.ca

Niche: Online Personal Loans

Market Competition: High - The online lending market in Canada is competitive, with several established players and new entrants. Affiliates will have various options to promote, but unique selling propositions and strong affiliate support can help differentiate the program.

Est. AOV: $5000
Rec. Commission: 30%

💰 Commission Benchmark for Online Personal Loans

Low (5%) Market Average High (60%)

Recommended commission: 30%

Based on Online Personal Loans market standards

📊 Affiliate Revenue Calculator

Potential earnings: $1500 per sale
10 sales/mo
$15000
50 sales/mo
$75000
100 sales/mo
$150000

🎯 Success Probability

8/10 - High

Based on AOV ($5000) and commission (30%) analysis

Key Success Factors:
  • Strong demand for quick and accessible loan options
  • High customer satisfaction leads to referrals
  • Clear and compelling value proposition
  • Engaged affiliate community focused on finance

📥 Export Analysis

📧 Outreach Message Templates

Subject: Partnership opportunity with Fig

Subject: Quick follow-up: Fig partnership

LinkedIn Connection/Message:

🎯 Target Affiliate Profiles

Who to Target:
  • Finance bloggers
  • Personal finance YouTubers
  • Money management influencers
  • Canadian financial advisors
  • Debt reduction coaches
  • Credit score improvement experts
  • Personal finance podcasters
  • Social media financial educators
  • Financial technology reviewers
  • Investment and savings bloggers
Where to Find Them:
  • Reddit r/personalfinance
  • Reddit r/CanadaFinance
  • Facebook Groups: Canadian Personal Finance
  • Twitter #PersonalFinance
  • Twitter #DebtFree
  • Instagram finance hashtags like #MoneyMatters
  • LinkedIn groups for Financial Advisors
  • YouTube channels focusing on financial literacy
  • Discord servers related to personal finance
  • Financial newsletters like The Financial Diet

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✅ Next Steps Action Plan

Setup (Week 1):
Outreach (Week 2-4):

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