7 Best Affiliate Software for SaaS in 2025

Supercharge Your SaaS Growth with Affiliate Marketing

Want to boost your SaaS revenue and expand your reach? Affiliate marketing is key. This list of the 7 best affiliate software for SaaS in 2025 helps you select the perfect tool to manage, track, and scale your affiliate program. Stop struggling with manual tracking and complicated payouts. These platforms streamline your affiliate efforts, so you can focus on growth. Discover which solution, from Refgrow to Tapfiliate, best fits your needs.

1. Refgrow

Refgrow stands out as the ultimate native, embeddable affiliate software built exclusively for modern SaaS products, making it a top choice for the best affiliate software for SaaS. Unlike traditional affiliate platforms that require external tools and complex setups, Refgrow seamlessly integrates directly into your app with a single line of code. This allows you to quickly transform your existing users into a powerful affiliate network, leveraging their enthusiasm and network to drive growth. This native approach eliminates the friction of redirecting users to external platforms, creating a cohesive and user-friendly experience that boosts conversion rates. For early-stage startups, self-serve SaaS companies, product-led growth SaaS, and indie hackers, this effortless integration means you can launch your affiliate program quickly and efficiently, focusing on core product development rather than complex integrations.

Refgrow's appeal extends beyond its ease of integration. Its cost-effective pricing model, starting at just $9/month, offers significant savings compared to competitors, often saving you up to $40 monthly. Furthermore, Refgrow eliminates transaction fees, meaning you keep more of your revenue and your affiliates can maximize their earnings, driving further engagement. This pricing structure is particularly beneficial for early-stage startups and indie hackers working with limited budgets. With complete design customization capabilities, you can seamlessly match the affiliate program's look and feel to your brand, maintaining a consistent user experience. Automatic conversion tracking via Stripe and LemonSqueezy simplifies administration and ensures accurate commission payouts. Advanced analytics and commission controls, accessible through a robust REST API, offer valuable insights into program performance and allow for granular control over your affiliate program. The Referral Exchange feature adds another dimension to growth, providing a platform to connect with potential affiliates organically and expand your reach.

Implementation/Setup Tips:

• Basic Integration: The single-line code integration is ideal for quickly getting started. This is perfect for founders and indie hackers wanting to quickly launch an affiliate program.
• Advanced Integration: For more complex needs, leverage the REST API to access advanced analytics and control commission structures. This might require some initial technical setup but provides ultimate flexibility.
• Design Customization: Invest time in customizing the affiliate portal to match your brand perfectly, ensuring a seamless and professional experience for your users.

Pros:

• Easy, one-line code integration for a seamless native experience.
• Cost-effective pricing with no transaction fees and significant monthly savings.
• Complete design customization and flexible tracking (auto via webhooks or manual JS).
• Robust analytics, API access, and automated processes for fast deployment.
• Positive testimonials from founders and industry leaders.

Cons:

• May require initial technical setup for advanced integrations via API.
• Primarily designed for SaaS products, so businesses outside this niche might face limitations.

Website: https://refgrow.com

Refgrow earns its place on this list because it simplifies the often complex process of setting up and managing a SaaS affiliate program. By focusing on native integration, streamlined processes, and cost-effectiveness, Refgrow empowers SaaS businesses of all sizes, from solopreneurs to established companies, to leverage the power of affiliate marketing for sustainable growth. If you're looking for the best affiliate software for SaaS that prioritizes a native experience and rapid deployment, Refgrow is an excellent choice.

2. PartnerStack

PartnerStack is a comprehensive SaaS affiliate and partnership management platform specifically designed for scaling B2B SaaS companies. It offers end-to-end functionality, covering everything from recruiting and onboarding affiliates to tracking their performance and processing payments. This makes it a powerful solution for businesses looking to build and manage robust partner programs to drive growth, particularly for those focused on product-led growth. PartnerStack excels at automating key processes like commission calculations, providing in-depth analytics to understand partner performance, and offering customizable partner portals that align with your brand identity. This allows you to focus on strategic partnership development rather than administrative tasks. For early-stage startups, self-serve SaaS companies, product-led growth SaaS, SaaS founders, and indie hackers, PartnerStack can be a game-changer in leveraging the power of partnerships.

PartnerStack stands out among the best affiliate software for SaaS because of its tailored approach to the B2B SaaS landscape. Features like automated onboarding and customizable partner portals create a seamless experience for your partners, encouraging higher engagement and productivity. Learn more about PartnerStack and discover how its features align with your business objectives. This focused approach makes PartnerStack a worthwhile investment for SaaS businesses seeking to scale their partner programs effectively. You can create a dedicated space for your partners, providing them with the resources and information they need to succeed, all while reinforcing your brand. This personalized experience fosters stronger relationships and drives better results. If you’re looking for more information on alternatives, you can explore various options and comparisons available online.

Features:

• End-to-end partner management: Streamlines the entire process from recruitment and onboarding to enablement, tracking, and payments.
• Customizable partner portal: Offers a branded experience for your partners, providing them with dedicated resources and a personalized dashboard.
• Advanced automation: Automates commission calculations and payments, minimizing manual work and ensuring accuracy.
• Detailed analytics and performance reporting: Provides insights into partner performance, allowing you to identify top performers and optimize your program.
• Integration with popular CRMs and marketing platforms: Seamlessly connects with your existing tech stack, enhancing efficiency and data flow.

Pros:

• Specifically designed for SaaS businesses: Caters to the unique needs of SaaS companies with features tailored for subscription models and recurring revenue.
• Robust automation capabilities: Reduces manual workload, freeing up your team to focus on strategic initiatives.
• Excellent partner experience: Provides a positive and productive experience for your partners, leading to increased engagement and better results.
• Strong compliance and fraud prevention measures: Ensures the integrity of your program and protects your business.

Cons:

• Higher price point compared to some alternatives: May not be the most budget-friendly option for smaller startups or those with limited resources.
• Can have a steeper learning curve for smaller teams: The comprehensive feature set can take some time to master, particularly for teams with limited experience in partner management.
• Limited customization options for some reporting features: While the reporting is generally comprehensive, some users may find limitations in customizing certain reports.

Website: https://partnerstack.com/

While pricing and technical requirements aren't readily available on the website, PartnerStack is typically geared towards businesses with established partner programs and a need for robust features. Implementation involves integrating PartnerStack with your existing CRM and other marketing tools, configuring the platform to match your specific needs, and then recruiting and onboarding your partners. The initial setup can require some technical expertise, making it advisable to dedicate sufficient time and resources to ensure a smooth implementation.

3. FirstPromoter

FirstPromoter is a lightweight yet powerful affiliate software solution designed specifically for SaaS companies. If you're a startup, a self-serve SaaS company, practice product-led growth, or are a SaaS founder/indie hacker looking for an easy-to-use but effective way to manage your affiliate program, FirstPromoter deserves a close look. This platform offers a simple and intuitive interface that handles the entire affiliate lifecycle, from signup to payout, while providing robust tracking capabilities for subscriptions and recurring commissions. Its scalable pricing structure makes it particularly well-suited for growing SaaS businesses. You can learn more about FirstPromoter through additional resources.

One of the key strengths of FirstPromoter is its focus on recurring revenue. It provides real-time affiliate tracking with both cookie and IP-based attribution, ensuring accurate commission calculations. The platform shines in its subscription tracking, enabling you to easily manage recurring commissions and accurately attribute revenue to the right affiliates. For early-stage startups, this is a game-changer as it simplifies complex revenue sharing models and streamlines affiliate payout processes. Its customizable affiliate dashboard and registration forms make it simple for you to brand the affiliate experience and provide affiliates with the information they need. The built-in fraud detection and prevention system protects your business from malicious activities, saving you time and resources. Further extending its functionality is API access, allowing for custom integrations to fit your unique business needs.

Compared to enterprise-grade affiliate software, FirstPromoter emphasizes simplicity and ease of use over a vast array of advanced features. While it may not offer the same level of granular control as some competitors, it excels at providing the core features that most SaaS businesses, especially those in the early stages, require. For example, it might not have sophisticated marketing automation tools built-in for affiliates to leverage, but its native integrations with popular payment processors drastically simplify setup and ongoing management. This focus on essential features makes it an ideal solution for product-led growth SaaS companies that prioritize streamlined operations. FirstPromoter’s strength lies in providing a robust foundation for affiliate management without the complexities of more advanced (and often more expensive) alternatives.

Pros:

• Affordable pricing model: Scales with your business growth, making it ideal for startups.
• Quick and easy setup: Get your affiliate program up and running quickly without technical headaches.
• Native integrations: Seamlessly connects with popular payment processors for streamlined payouts.
• Strong focus on SaaS: Features tailored to SaaS needs like MRR (Monthly Recurring Revenue) tracking.

Cons:

• Less advanced features: Compared to enterprise solutions, it may lack some advanced functionalities.
• Limited marketing tools for affiliates: Fewer built-in resources for affiliates to promote your product.
• Reporting capabilities not as extensive: While adequate for most, reporting might not be as in-depth as some competitors.

Website: https://firstpromoter.com/

FirstPromoter earns its place on this list because it delivers a targeted solution for SaaS companies seeking a balance between functionality and simplicity. It’s an excellent option for those seeking a dedicated affiliate management tool without the overhead and complexity of enterprise-level solutions. Its affordability, ease of use, and focus on recurring revenue make it a compelling choice for best affiliate software for saas, especially for early-stage startups and growing SaaS businesses.

4. Rewardful: Streamlined Affiliate Management for SaaS on Stripe

Rewardful offers a laser-focused approach to affiliate marketing, specifically designed for SaaS businesses using Stripe. It shines in its simplicity and direct integration with Stripe, making it incredibly easy to track recurring commissions and manage your affiliate program. This makes it a compelling option for early-stage startups, self-serve SaaS companies, product-led growth SaaS, SaaS founders, and indie hackers who need a straightforward, yet powerful affiliate solution without the complexities of larger platforms. If you're looking for the best affiliate software for SaaS and already utilize Stripe, Rewardful is definitely worth considering.

Rewardful’s core strength lies in automating recurring commission calculations based on your Stripe subscriptions. This removes the manual work and potential errors associated with tracking and paying affiliates for each recurring payment. The platform provides a clean and intuitive interface, minimizing the learning curve and allowing you to quickly set up and manage your affiliate program. You can customize affiliate registration and login pages to maintain brand consistency, and the real-time reporting and analytics dashboard provides valuable insights into your program's performance. Slack notifications keep you informed of key affiliate activities, so you can stay on top of your program's progress.

Key Features & Benefits:

• Seamless Stripe Integration: Rewardful directly integrates with your existing Stripe account, enabling accurate and automatic payment tracking for recurring subscriptions. This eliminates the need for complex integrations or manual data entry.
• Automated Recurring Commissions: Calculating commissions for recurring subscriptions is handled automatically, saving you time and ensuring accuracy.
• Customizable Affiliate Portal: Maintain brand consistency with customizable affiliate registration and login pages.
• Real-time Reporting & Analytics: Monitor your affiliate program's performance with a comprehensive dashboard that provides key metrics and insights.
• Slack Notifications: Stay informed of crucial affiliate activities through instant Slack notifications.

Pros:

• Effortless Integration with Stripe: If you're already using Stripe, setting up Rewardful is incredibly easy.
• Simplified Interface: The platform is designed for ease of use, even for those new to affiliate marketing.
• Efficient Recurring Commission Management: Automates the often complex process of tracking and paying recurring commissions.
• Transparent Pricing: Rewardful offers clear and straightforward pricing plans.

Cons:

• Stripe Dependency: Rewardful is exclusively designed for Stripe users. If you use a different payment processor, you'll need to look at other options.
• Limited Customization: Compared to more comprehensive affiliate platforms, Rewardful offers fewer customization options. This might be a limitation for businesses with highly specific needs.
• Basic Affiliate Management Tools: While effective for its core purpose, Rewardful offers a more basic set of tools compared to enterprise-level affiliate management solutions.

Pricing: Rewardful offers a tiered pricing structure based on your monthly revenue, starting with a free plan for early-stage startups. Check their website for the latest pricing details.

Technical Requirements: The primary requirement is an active Stripe account.

Implementation Tip: Start with a small group of beta affiliates to test your program and gather feedback before launching it to a wider audience.

Comparison: While platforms like PartnerStack and ReferralCandy offer more comprehensive features and broader integrations, Rewardful's strength lies in its simplicity and focus on Stripe-based SaaS businesses. If you prioritize ease of use and tight integration with Stripe, Rewardful provides a more streamlined and efficient solution.

Website: https://rewardful.com/

Rewardful deserves a spot on this list of best affiliate software for SaaS because it addresses a specific need for SaaS businesses using Stripe. It removes the friction often associated with setting up and managing affiliate programs, particularly regarding recurring commissions. For SaaS startups and indie hackers looking for a quick and easy way to launch an affiliate program, Rewardful presents a highly compelling solution.

5. Referral SaaSquatch

Referral SaaSquatch stands out as a robust growth marketing platform going beyond basic affiliate management for SaaS businesses. Instead of solely focusing on affiliate marketing, it provides a unified platform to manage referral programs, loyalty initiatives, and affiliate partnerships, all under one roof. This makes it particularly appealing to SaaS companies looking for a comprehensive solution to drive customer acquisition and retention through various incentive programs. It's designed to be adaptable to complex subscription models, making it a strong contender among the best affiliate software for SaaS, especially for mid-market and enterprise-level businesses.

For early-stage startups, self-serve SaaS companies, product-led growth SaaS, SaaS founders, and indie hackers looking to scale, SaaSquatch offers a powerful way to leverage multiple growth channels simultaneously. Imagine launching a referral program encouraging existing users to invite their network while simultaneously running an affiliate program targeting industry influencers. This multi-pronged approach can significantly accelerate growth, particularly for product-led growth strategies where word-of-mouth and community are crucial.

SaaSquatch shines with its highly customizable reward structures and commission models. You can tailor rewards to specific actions, user segments, or even subscription tiers. This flexibility is invaluable for SaaS businesses with complex pricing structures or those looking to experiment with different incentive strategies. For example, you could offer a free month of premium features for a successful referral or a percentage-based commission for affiliates driving annual subscriptions. A/B testing capabilities further enhance program optimization by letting you experiment with different reward structures and messaging to identify what resonates best with your target audience.

Features:

• Unified platform: Manage referrals, affiliates, and loyalty programs from a single dashboard.
• Flexible rewards: Design custom rewards structures, including tiered commissions, discounts, and custom bonuses.
• A/B testing: Optimize program performance through continuous experimentation.
• Extensive integrations: Connect with your existing CRM, marketing automation, and payment gateways.
• Customizable widgets: Embed referral and affiliate signup forms directly into your website or app.

Pros:

• Comprehensive solution: Covers more than just affiliate marketing, offering a holistic approach to incentivized growth.
• Highly customizable: Tailor programs to fit specific business needs and target different user segments.
• Robust analytics: Track program performance, identify top performers, and measure ROI.
• Strong enterprise support: Scalable architecture and dedicated support for larger organizations.

Cons:

• Pricing: SaaSquatch doesn't publicly list pricing, requiring you to contact their sales team for a quote. This can be a barrier for budget-conscious early-stage startups, and it’s generally more expensive than affiliate-only solutions.
• Complexity: The platform's extensive features and configuration options can lead to a steeper learning curve and a more complex setup process compared to simpler tools.
• Feature overload: For businesses with very basic affiliate needs, SaaSquatch might offer more functionality than necessary.

Implementation Tips:

• Plan your program strategy: Clearly define your goals, target audience, and reward structures before setting up your programs.
• Integrate with existing systems: Leverage SaaSquatch's integrations to automate workflows and data synchronization.
• Utilize A/B testing: Experiment with different rewards, messaging, and program elements to optimize performance.
• Leverage customizable widgets: Seamlessly integrate referral and affiliate components into your user experience.

Website: https://www.saasquatch.com/

Referral SaaSquatch justifies its place on this list of the best affiliate software for SaaS by providing a powerful, customizable, and comprehensive platform. While the cost and complexity might be a consideration for smaller businesses with basic needs, its ability to manage multiple incentive programs, its flexible reward structures, and robust analytics make it an excellent choice for growing SaaS companies looking to maximize customer acquisition and lifetime value.

6. LeadDyno

LeadDyno is a user-friendly affiliate tracking software that caters to both SaaS businesses and e-commerce companies. This makes it a particularly good choice for SaaS companies that also sell digital products, merchandise, or other offerings alongside their core subscription service. Its focus on simplicity and ease of use makes it ideal for early-stage startups, self-serve SaaS companies, product-led growth SaaS, SaaS founders, and indie hackers who may not have dedicated marketing teams or extensive technical resources. LeadDyno provides the essential affiliate management features you need to get your program up and running quickly, allowing you to leverage the power of affiliate marketing to drive growth.

LeadDyno earns its spot on the list of best affiliate software for SaaS because of its balanced approach. It offers a good mix of functionality, ease of use, and affordability, making it accessible to a wider range of businesses. While perhaps not as specialized for SaaS-specific needs as some other platforms, its general-purpose nature provides flexibility for companies with diverse revenue streams. For example, if your SaaS also offers consulting services, online courses, or physical goods, LeadDyno can track affiliate sales across all these different offerings within a single platform.

Key features of LeadDyno that are beneficial for SaaS businesses include:

• Easy affiliate signup and management: Streamlined onboarding processes for your affiliates, making it easy for them to join your program and start promoting. This self-serve approach reduces administrative overhead.
• Automated commission tracking and payments: Automatically tracks affiliate-generated sales and calculates commissions, ensuring accurate and timely payments to your affiliates. This automation frees up your time to focus on other areas of your business.
• Social media sharing tools for affiliates: Equips your affiliates with tools to easily share your SaaS product on social media platforms, expanding your reach and brand awareness. This leverages the networks of your affiliates to drive new user acquisition.
• Email marketing integration for affiliate communications: Integrates with popular email marketing platforms, allowing you to communicate effectively with your affiliates and provide them with marketing materials and updates. This ensures your affiliates are well-informed and equipped to promote your product.
• Custom landing page tracking: Enables you to track conversions from specific landing pages, providing valuable insights into which marketing campaigns are most effective. This granular tracking helps optimize your affiliate program for maximum ROI.

Pros:

• Simple and intuitive interface for both merchants and affiliates
• Quick setup with minimal technical knowledge required
• Affordable pricing tiers suitable for growing businesses
• Good balance of features for the price point

Cons:

• Less specialized for SaaS-specific needs compared to competitors (e.g., lacks features like recurring commissions based on subscription renewals)
• Limited advanced reporting capabilities compared to more enterprise-focused solutions
• Fewer automation options for complex commission structures

Website: https://www.leaddyno.com/

Implementation Tips:

• Define clear commission structures: Before launching your program, clearly outline your commission rates and payment terms.
• Provide marketing materials for your affiliates: Equip your affiliates with resources such as banners, email templates, and social media posts to promote your SaaS effectively.
• Communicate regularly with your affiliates: Keep them informed about updates, promotions, and new features to maintain engagement and motivation.

LeadDyno is a solid choice for early-stage SaaS businesses and those seeking a user-friendly and affordable affiliate tracking solution. While it may not have the advanced features of some higher-priced competitors, its simplicity and ease of use make it an attractive option for getting your affiliate program up and running quickly. Consider LeadDyno if your budget is tight and you prioritize ease of use over advanced features. However, if your SaaS has complex commission structures or requires in-depth reporting, you might need to explore more specialized platforms.

7. Tapfiliate

Tapfiliate is a versatile affiliate marketing platform that caters to various industries, including SaaS. It shines as a powerful option for SaaS businesses looking for a highly customizable and scalable solution for their affiliate programs. Its clean, modern interface makes it user-friendly, while its powerful tracking capabilities and extensive customization options allow you to tailor the platform to your specific needs. This makes it a particularly compelling choice for SaaS companies aiming for product-led growth, as you can finely tune the affiliate program to perfectly complement your customer acquisition strategy. Whether you're an early-stage startup, a self-serve SaaS company, or an indie hacker looking to leverage the power of partnerships, Tapfiliate provides the tools you need to build a thriving affiliate community.

Tapfiliate stands out for its flexibility in commission structures, offering one-time, recurring, and even lifetime commissions. This is particularly relevant for SaaS businesses operating on subscription models, enabling you to reward affiliates based on the lifetime value of the customers they bring. For example, you could offer a recurring commission for as long as the referred customer remains a paying subscriber, incentivizing affiliates to bring in high-quality, long-term users. The platform's multi-currency and multi-language support also makes it ideal for SaaS companies operating globally, facilitating international affiliate programs and expanding your reach. Advanced tracking options, including coupon code tracking, provide granular insights into affiliate performance, allowing you to optimize your campaigns for maximum ROI. You can learn more about Tapfiliate and its specific offerings for SaaS companies to see if it’s the right fit for your needs.

Tapfiliate's robust API allows for seamless integration with your existing SaaS stack, further enhancing its customizability and enabling you to automate various processes, including affiliate onboarding workflows. This streamlined automation is particularly beneficial for early-stage startups and indie hackers, who often have limited resources and need efficient solutions. While Tapfiliate isn't exclusively designed for SaaS, its flexibility and comprehensive feature set make it a strong contender among the best affiliate software for SaaS. It allows you to craft a program tailored to your specific needs, even if you're not technically inclined.

Pros:

• Highly customizable platform for specific business needs: Tailor your affiliate program to match your SaaS product and growth strategies.
• Strong international features for global affiliate programs: Expand your reach with multi-currency and multi-language support.
• Extensive API for custom integrations: Seamlessly connect Tapfiliate with your existing tools and automate workflows.
• Flexible commission structures suitable for SaaS models: Offer recurring or lifetime commissions aligned with subscription-based revenue.

Cons:

• Some advanced features only available in higher pricing tiers: Consider your budget and required features when selecting a plan.
• Can require more technical setup than simpler solutions: While user-friendly, some technical knowledge may be required for advanced configurations.
• Less specialized for SaaS than some industry-specific alternatives: Though versatile, some alternatives focus exclusively on SaaS affiliate marketing.

Tapfiliate offers a range of pricing plans to accommodate businesses of all sizes, starting with a free 14-day trial. Paid plans typically start at around $59/month and scale upwards based on the number of tracked clicks and conversions. For specific pricing details and technical requirements, visit their website at https://tapfiliate.com/. If you're a SaaS founder looking for a powerful, customizable affiliate platform to fuel your growth, Tapfiliate deserves serious consideration.

Side-by-Side Comparison: Top 7 SaaS Affiliate Tools

Choosing Your Ideal SaaS Affiliate Software

Finding the best affiliate software for SaaS can feel overwhelming, but with the right approach, it can become a powerful engine for growth. From the tools discussed – Refgrow, PartnerStack, FirstPromoter, Rewardful, Referral SaaSquatch, LeadDyno, and Tapfiliate – each offers a unique set of features catering to different needs and budgets. Remember the key takeaways: prioritize a platform that seamlessly integrates with your existing tech stack, offers robust reporting and analytics, and provides a positive experience for both you and your affiliates. For early-stage startups and indie hackers, ease of use and affordability might be paramount, while scaling SaaS companies might prioritize enterprise-level features and advanced automation offered by platforms like PartnerStack.

When implementing your chosen affiliate software, consider these crucial factors: clear commission structures, timely payouts, effective communication with your affiliates, and ongoing optimization of your program. The best affiliate software for SaaS is the one that aligns perfectly with your specific goals, resources, and target audience. Successfully leveraging the power of referrals can significantly impact your bottom line, driving sustainable growth and building a loyal community around your product.

Ready to launch a powerful, integrated affiliate program that supercharges your SaaS growth? Refgrow offers a seamless solution designed specifically for modern SaaS companies, simplifying affiliate management and maximizing referral potential. Explore how Refgrow can help you unlock the power of word-of-mouth marketing by visiting Refgrow today.